Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions | SpringerLink
Perception Map (360)
Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Diff
Understanding American premium chocolate consumer perception of craft chocolate and desirable product attributes using focus groups and projective mapping | PLOS ONE
Perceptual maps of photographs of carbonated beverages created by traditional and free-choice profiling - ScienceDirect
What is a perceptual map? Definition, example and step-by-step process