How Adidas is using creative narratives to build brand equity
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
Keller's Brand equity Model – CBBE Model - Brand Equity Pyramid
How Much Are the Adidas Logos Actually Worth? – Footwear News
Adidas (Case Study)
Empirical Investigation of Sport Trademark Dilution Using Contingent Valuation Method — NASSM
Adidas brand value worldwide 2016-2021 | Statista
Diffusion line build on the brand equity of the core brand – Dolce&Gabbana
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
How the Adidas app rewards loyal customers - Think with Google
Adidas Brand Value & Company Profile | Brandirectory